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Blockbuster (DK)

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As a kid, few things were better than a trip to Blockbuster. Anytime that my grandfather proposed going to rent a movie or a game on a Saturday or Sunday afternoon, I would light up. Everything about going to Blockbuster was fun. It is truly a shame that kids born after 2010 will never experience the joys of going to Blockbuster (or any video rental place, for that matter), picking out a couple movies, and then bringing those movies home to watch with friends and family.

I know that I am probably dating myself here, getting nostalgic for a time when life was more rooted in the physical world than the digital (back in my day!), and, of course, there are myriad benefits to movie streaming sites; admittedly, simply logging onto a site like Netflix and being able to instantly choose from hundreds of movies is an experience in its own right, certainly a more efficient way to go about it. But there really is something to it, I think, to leaving the house in order to browse actual shelves lined with actual VHS or DVDs.

When I turn on, say, Netflix or Hulu, there is a good chance, 9 times out of 10, that I already have an idea of what I am going to watch. And then, once my movie streaming site of choice loads up, it is guaranteed that I will be able to watch the movie I had in mind. Even though at the time it didn’t necessarily feel this way, in hindsight, one of the perks of going to rent a movie from a place like Blockbuster was the possibility that they wouldn’t have any copies left. In that case, well, you had to get creative, pick out a backup. This is precisely how I stumbled upon some of my favorite movies – because they were all out of the one that I came for, but I wasn’t going to leave empty-handed!

Oh, and was there any better feeling than realizing that you got to Blockbuster just in time to snag the very last copy of the movie that you did come for? Call me old-fashioned if you like, but this sense of scarcity and urgency only added to the fun.

I could go on and on about my memories of Blockbuster for hours (nostalgia is one hell of a drug), but don’t worry, I will spare you that. Instead, today we will look at how Blockbuster has managed to stay in the movie rental game after the streaming revolution all but put them out of business.

Although it is far from the movie rental empire that Blockbuster once reigned over, the legendary American company has survived into the age of streaming thanks to its Scandinavian movie streaming rental sites, such as Why Blockbuster neglected to expand its movie streaming services beyond just Denmark, Finland, Sweden, and Norway is beyond me – it stands to reason that this company would have international brand recognition that would have aided them towards doing fairly well in the movie streaming rental space – nevertheless, it is still nice to see that Blockbuster hasn’t been completely wiped from existence in 2021.

It may not be quite as fun as getting in your car and going to a Blockbuster store to rent movies, games, and score some snacks for an epic night in, but as far as movie streaming rentals are concerned, Blockbuster does still have that magic touch that originally made them one of America’s most beloved companies of the 20th century.

But does Blockbuster really have what it takes to compete with some of the most cutting-edge movie streaming sites on the web today, or should we just lay them to rest, once and for all, and let their legacy live on untainted? Well, there is only one way to find out for sure, and that is to dive in and take a closer look at everything that has to offer. So, who’s up for a trip to Blockbuster today?

Design is instantly reminiscent of going to the store to rent a movie. They have retained their iconic blue and yellow color scheme, and the site wastes no time before immersing you in a highly intuitive movie browsing experience. You will be greeted, for instance, by an extra-large banner which carousals featured and suggested titles. This banner will either automatically alternate movie posters (along with their rental price), or you can scroll through at your leisure. The choice is yours.

Scroll down a bit, though, and you can browse Blockbuster much in the same manner that you would browse any of the best movie streaming sites on the web. Peruse a series of menus that are organized by category and genre. Browse by Blockbuster Hits, Popular Brands, Popular Movie Series, etc. Unlike many movie streaming sites, however, Blockbuster has opted to not utilize the typical side-scrolling horizontal menus. Instead, you will find a gallery format. This may not be for everyone, but it more closely mirrors the experience of browsing movies at Blockbuster, so I will let it slide. makes up for this, however, by employing very responsive and dynamic menus and other unique browsing features. Scroll back up to the top of the homepage, for instance, and find the site menu bar. You will see here that the site is split into 4 basic sections: Movies, Series, Children’s Films, and Upcoming Movies. Hovering your cursor over the Movies section, for instance, will trigger a smooth and convenient dropdown menu that allows you to either click on one specific genre, or browse all movies if you so choose; this same genre filter will appear at the top of the page when you click into All Movies, allowing for a quick and simple means of browsing Blockbuster’s extensive catalog of streaming movie rentals.

Content and Features

Blockbuster offers some archiving and user features that would be the envy of even the best movie streaming sites today. For example, each movie comes complete with credit info, extras, trailers, and IMDb reviews and ratings. Plus, you can “like” titles as you browse in order to have easy access, should you want to rent or buy them later (they will appear in your favorites).

One of the things that really stands out to me about Blockbuster, too, is the fact that the site keeps an index of actors. This way, when you watch a movie with one of your favorite actors in it, simply click into their profile to see what else Blockbuster has available with them in it. I don’t see why every movie streaming site doesn’t employ something like this, personally, this is a great example of the kinds of above-and-beyond features that I expect to see from one of the best movie streaming sites in the world.

As far as content is concerned, Blockbuster is every bit as versatile as it ever was. You’ll find classics, new hit movies, iconic series, and even Netflix and Hulu originals. Don’t expect to go to Blockbuster to rent or buy movies that have just come out, but if you wait a little while upon release, there is a good chance it will show up here (as was always the case with Blockbuster).

Mobile and Desktop Experience

Blockbuster appears to have adapted to the 21st century model of movie rentals quite well. Not only is their site dynamic, responsive, and top of the line, but Blockbuster also has cross-platform availability, putting some of the so-called best movie streaming sites on the web to shame. Rent and buy movie streams on an array of devices, including Android and iOS, PlayStation 4, Apple TV, Android TV, and select Smart TV brands.

The apps, too, are just as good as the desktop site. It may come as a surprise to some, but Blockbuster is one of the more modernly accessible, competitive movie streaming sites out there in 2021.

Pricings and Plans

The cost of renting and buying digital movies on is, I think, right in line with what you would expect. Most rentals won’t cost more than 49 kr, and some go as low as 19 kr. Purchases, on the other hand, range anywhere from 49 kr to 169 kr in the case of new hit movies.

Likes & Hates:
Great variety of movies to rent and buy
Fair prices
Intuitive and dynamic site and app design
Great indexing/browsing features
Movie selection somewhat older than other rental sites