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Hoichoi (IN)

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The world of TV series and movie streaming sites is one that seems to be expanding by the day. I feel as if I am always hearing about or stumbling upon a new streaming service … be it a free TV streaming site, a free movie streaming site, or a premium streaming site that charges its users monthly. During such uncertain times, one thing is for sure in 2021: we will never run out of great TV shows and movies to stream online!

It may not always seem like it, but in many ways, this is a great time to be alive. At least when we are talking about TV and movies, that is. There has never been a time in the history of mankind that we have had access to so many amazing TV series and films, all without having to leave the house. And not leaving the house, as we are all too familiar with by now, is precisely what we need to do in order to save lives during a pandemic.

Every storm cloud has its silver lining. And for us, during these unprecedented couple of years, that silver lining happens to be the fact that we have more time to stream the best TV shows and movies. Plus, we have available to us more high-quality content than ever before. This is, I think, especially true when it comes to TV.

Just a few years ago, it would have been unthinkable that big Hollywood actors like Nicole Kidman or Anthony Hopkins would ever consider going from the silver screen to the small screen. However, this is now becoming more and more commonplace, and it is all due to what is being dubbed as the era of “peak TV.” And “peak TV” would not exist if it weren’t for the numerous streaming sites out there that are trying to outdo one another with the best original TV shows.

Therefore, we have seen better scriptwriting, better production values, directors, more artful cinematography, bigger budgets, etc. And with all of this, of course, comes better and more critically acclaimed actors. Nowadays watching a season of good television is more like watching a really long movie … and I love it.

Perhaps nowhere else in the world is increasing its streaming site presence right now at the same rate of India. Over the last 2 or 3 years, we have seen several TV streaming sites pop up across India, many of which have quickly earned their right to belong on the list of the best streaming sites in the world. Among this expanding list of great TV and movie streaming sites in India are the immensely popular MX Player, Alt Balaji, and the site that we will be taking a look at today, Hoichoi.

When it comes time to decide on which TV streaming sites you are going to go with, there are many factors to take into account. Not only do you have to figure out whether a certain streamer offers a solid user interface and the right features that you look for in such a site … you also have to do the much harder work of figuring out whether a TV streaming site is going to be right for you.

Even if a site is consistently listed in the top 10 best TV streaming sites of all time by all of the most reputable sources on the internet, that does not necessarily mean that it will, in fact, be the best TV streaming site for you. We all look for slightly different things when it comes to the streamers that we identify with. Some TV streaming sites, for instance, offer a ton of comedy series, but not enough dramas for our liking. Perhaps you have come across a TV streaming site that has way too many true crime series and not enough sitcoms. Whatever the case may be, finding the best streaming site for you can be a tricky enterprise.

That being said, today we are going to figure out, once and for all, whether Hoichoi has what it takes to be the best TV streaming site for you. I will take you through the ins and outs of this exclusively Bengali language streaming site (the only one of its kind). The name of the site, Hoichoi, translates into excitement. So, get excited … we are about to take a look at one of the best TV streaming sites on the web.


Hoichoi is owned and operated by SVF Entertainment Pvt Ltd. So, although the streaming service is a relatively new one, the company behind it has been around for quite some time now … which is probably why Hoichoi has managed to become something of an overnight success. Almost immediately upon launch, Hoichoi was made available on just about every platform there is, from Apple devices to smart TVs to Windows (and everything in between).

Founded on the 20th of September in 2017, Hoichoi has quickly grown to become one of the most popular TV and movie streaming sites in India. Today, Hoichoi boasts a viewership of over 250 million Bengali people worldwide.


I must say, I was rather impressed with the design of Hoichoi when I first visited the site. It has a very professional and somewhat cinematic look to it. The site is big, bold, and in your face – a stark contrast to a growing trend in minimalism in the streaming industry. Hoichoi is all about taking advantage of page real estate. And in so doing, I think it succeeds.

That being said, the general layout of this site is not all too different from that of, say, Netflix or Hulu. You will be greeted by an extra-large banner at the top of the home page, which automatically alternates a few suggested or featured titles for you to check out. Below that, content is split and organized into categories and genres, each of which can be browsed via an intuitive side-scroll. Browse TV series and movies by Just Added, Hoichoi Top 10, Trending, Hoichoi Awards, etc.

There are a few nice touches to this site as far as dynamic user experience is concerned as well. For instance, hovering your cursor over any of the thumbnails under “Just Added” causes a summary box to smoothly extend beside it, providing an intuitive and impressively responsive way to learn more about these new titles. This is, unfortunately, the only section in which this feature occurs. I would love to see this convenient and helpful feature expanded to the rest of the shows and movies. The less clicking around a site I have to do, in my opinion, the better.

Content and Features

There is no site on the web quite like Hoichoi when it comes to content. This is one of the most diverse collections of media that I have ever seen on a streaming site before – not to mention, the largest archive of Bengali content in the world. In addition to hundreds of hours of Bengali original TV series, Hoichoi also offers a vast library of Bengali movies (both original and syndicated).

Where Hoichoi really separates itself from other TV and movie streaming sites, though, is in the fact that this site also provides access to music streaming. Enjoy over 1000 Bengali songs with your Hoichoi subscription, too.

As far as features are concerned, Hoichoi allows users to download content and watch offline, anywhere, anytime. Content is free of ads. Users have access to Hoichoi on multiple devices simultaneously. And every TV show and movie on the streaming site comes fully equipped with an English subtitle option. Hoichoi definitely offers a bang for your buck.

Mobile and Desktop Experience

Hoichoi is one of the most widely accessible streaming sites on the market. No matter the device, there is a good chance that Hoichoi has an app for you. Apps are available on Android, iOS, Apple TV, Roku, Android TV, Mi TV, LG Smart TV, and Samsung Tizen. No matter where you are or how you like to watch, Hoichoi has a smooth and user-friendly app waiting for you.

Pricings and Plans

Hoichoi offers 2 options for potential subscribers. You can either pay month to month, or you can pay by the year. For the 1-month plan, Hoichoi is pretty average in terms of price, at $9.99/month.

However, if you are willing to commit to a whole year of Hoichoi, you can save a significant amount of money. As of the time of this review, 1 year of Hoichoi will only cost you $49.99. If you ask me, that’s a steal!

Likes & Hates:
Tons of great Bengali TV shows, movies, and music
Intuitive, user-friendly site and app design
Cross-platform accessibility
Mobile friendly (plus apps)
English subtitles
Honestly, nothing!