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The rise of digital betting platforms has completely transformed the way bets are placed. You no longer need to go to a betting shop and can place a bet while sitting on a couch. The increasing demand for such betting services means that everybody wants a piece of the pie. One particular conglomerate which is well-known in the online gambling industry is SkyBet. Focusing primarily on sports betting for mobile and desktop users, SkyBet is one of the biggest betting platforms in the UK.

It has a license from the UK Gambling Commission. It also has a certification from the Alderney Gambling Control Commission which allows the company to provide service to bettors from around the world. Though Sky’s sports coverage is highly praised, there’s no doubt that it would reflect in its betting service. However, it is not just restricted to football, and also offers other games such as bingo, casino, and poker to name a few.

What is SkyBet?

SkyBet is a Britain-based Canadian gambling community with its headquarters in Leeds. It is present throughout the UK. SkyBet is one of the six core brands that fall under the Sky Betting & Gaming umbrella. The other five are Sky Vegas, Sky Casino, Sky Poker, Sky Lotto and Sky Bingo. SkyBet, in general, is known to offer competitive odds on sports events from across the globe.


SkyBet was initially under the management of Sports Internet Group and made its name in July of 2000. Later, the group was acquired by BskyB which already owned a series of betting companies such as Planet Football and Opta. These two weren’t the only companies as Surrey Sports – part of the bookmaking family merged with the network in 2002.

It was this merger that proved to be fruitful and formed the foundation for the SkyBet platform that we know today. In 2015, CVC Capital Partners bought a majority stake in the company. However, the owners retained 20% of their share which at that time was worth £800 million.

Is live streaming available on SkyBet?

Absolutely. In fact, you get the most extensive sports coverage among all the betting companies in the UK. Live streaming on the website is easy thanks to an amazing user-interface. Just navigate your way to the sports you’d like to watch, for instance, football – This will allow you to ‘Bet and Watch, and so by betting a minimal amount, you can live stream the event.

If you want to bet on live horse racing, you need to pay a minimum amount of £1, which is a standard payment followed by most betting companies. Having said that, you won’t get access to every sport as races such as greyhound is not available on the network, and you’ll only find those on William Hill or betting networks which carry the license for broadcasting greyhound racing. Apart from football and horse racing, you can also enjoy MLS and football leagues from around the world.

Why should you stream on SkyBet?

SkyBet has to be in the top three bookmakers offering the best sports coverage. In the UK, especially, the network is directly connected to Sky Sports TV channels and thus you get the best coverage possible without any hiccups. You can choose from over two dozen sports and games along with football and horse racing.

Higher odds

SkyBet is extremely competitive and thus it offers the best odds in the sports betting industry. You’ll find high odds on the website and they offer excellent market prices which are really hard to turn down as a bettor. Excellent accumulator odds are one of the key reasons why the majority of the sports bettors love SkyBet.

Welcome & Loyalty Bonus

SkyBet is among the many sports bookmakers that provide free welcome bet to its customers. When you join the network, you get free bets which increase the overall chance of winning something. You get a bonus of ‘£10 free bet’ and you don’t have to deposit any amount of avail. This goes to show the trust SkyBet has in its own services. Loyal customers get a free bet worth £5 whenever they bet more than £25 every week. There are a lot of great promos from time to time which you can make use of.

In-Play/Live Bet

Almost all the major bookmakers offer in-play betting which attracts a lot of attention. However, not everybody can backup the in-play with extensive live sports coverage. In Sky’s case, it has the broadcasting prowess to offer an extensive amount of coverage to its audience. Forget football, tennis, basketball and ice hockey, you can even bet on eSports championship and Pro Leagues.

Deposit & Withdrawal

With SkyBet, you can withdraw your winnings even before the game’s over. You can place a bet on any fixture or competition and can withdraw your winnings almost instantaneously. As far as depositing money goes, there are three main ways:

-Credit or Debit cards required a £5 minimum deposit. Remember, some credit card companies can charge additional fees

-PayPal or eWallet which requires a minimum deposit of £10

-Money can be deposited via Apple Pay as well


I’ve always been a huge fan of Sky’s digital presence. Its amazing design approach is prevalent even on its betting website – SkyBet. A super clean layout with amazing features making the process of betting quite seamless. The mixture of blue and white colors is easy on the eye and though bright they don’t cause strain to your eyes. Contrast blends well and each element is well-placed on the website.

Instead of diversifying the design, I’d like to keep flowing with the overall feel. The website primarily has three sections. On the left, you’ll find the list of different categories that you can access and that will lead you towards a new page. You can find the page you want to browse within seconds. On the homepage, you’ll find promotions, bets, rules and even help section if you have some questions.

On the same page, you can find the most popular sports on the network along with the extensive list of sports conveniently placed in alphabetical order. The second section on the page includes in-plays and featured sports as you’ve never seen before. Herein, you can check out the upcoming fixtures, updates, and markets that are available.

Apart from the usual betting on games, you can even try betting on virtual sports or roulette. If you want to see any existing promotions or offers, you’d find them right at the center. If you want to check bet slip, simply look towards the right-hand section (A common way for update). Using this section, you can also list out your bets, accumulators and can select upcoming fixtures.

I like SkyBet’s straightforward approach which makes it quite convenient for the users. Most betting brands either overdo everything or do not pay attention at all. SkyBet, on the contrary, finds the right mix. Even if you’re a first-time visitor, you won’t have a hard time navigating the website.


SkyBet is more than just sports betting. You’ll find different sports linked to the channel. These include F1 motorsports, basketball, NASCAR, tennis, boxing, rugby, cricket, and even American football. You can choose from over 35 sports with thousands of events taking place each day.

If you want to bet on markets that are less popular, you can opt for categories such as triathlon, yachting, and e-sports. Not just that, you can even bet on films and politics.

Desktop/Mobile experience

SkyBet has made it quite convenient for users to bet on the go. Thus, even when traveling, you can make the most of the SkyBet app for Android or iOS. The welcome bonus is quite tempting and is a perfect way to start your betting journey. I downloaded the app on my iPhone XR and to date, I haven’t faced any disappointment (apart from losing bets, obviously!). Streams are flawless and the app really makes betting simple.

Apart from the app, I’ve also tried the mobile browser and the experience was equally satisfying. Browsing around the website was quick and easy. I could access all the options which were available on the desktop. Thus, responsive design is quite convenient for users who want mobile experience.

Plans & Pricing

As for plans and pricing, you can watch live streams only if you deposit a certain amount. So, you can’t watch content for free without placing a bet.

Suggestions I have for SkyBet

I’d really love for SkyBet to go global. It has all the ingredients required to make it one of the best betting companies across the globe. While that seems far-fetched, one particular thing isn’t – Integrating withdrawal option through Neteller or Skrill.


If you’re in the UK, chances are that you’re already betting on football matches using SkyBet. If you haven’t yet tried this betting website, I’d urge you to do so because it offers a comprehensive betting experience.

Likes & Hates:
Extensive live sports coverage
Higher odds
Amazing website interface and app design
Great Welcome and Loyalty bonus
Trustworthy website
No withdrawals option for Skrill or Neteller
Restricted in many countries