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It’s Beginning to Look a lot like Spotify Wrapped?
Well, it’s that time of year again. And I’m not talking about the holiday season. No, it’s time for everybody and their cousin to start posting their Spotify wrapped data. If you are unfamiliar with Spotify in general (or otherwise live under a rock without social media of any kind), Spotify wrapped is something special that the music streaming service does for its subscribers at the end of every year. They utilize some very complex data mining techniques in order to show you your own personalized yearly review in the form of your music and podcast listening habits.
And this year, of course, is a special year, seeing as it is the end of the decade. So, the good people over at Spotify upped the ante this year with their Spotify wrapped data. Not only do users get to see how they listened over the span of 2019 – they also get to see how their listening habits have changed over the last 10 years (or for however long they have been subscribed). Needless to say, the results have been as fascinating as they are entertaining for Spotify’s millions of users.
Some of the data that Spotify offers in this special edition end of the year treat include how many hours of music you have listened to, your top 5 most-listened to artists, your top 5 songs of the year, and your number one artist of the decade. But they don’t stop there, Spotify does a deep dive on your listening in order to show you a graph of which genres you have spent the most time with and how much time you spent, year by year, listening to music on Spotify as well. However, these are just a few of the stats that Spotify provides its users in their wrapped stories – all of which is presented in easily digestible and concise infographics.
Daily and Weekly Personalized Playlists
The gifts to Spotify users at the end of the year don’t stop at just data, though. In addition to showing you tons of fun graphs and charts of all the songs and artists that you couldn’t get enough of over the year (and decade), Spotify also creates personalized, one of a kind playlists based on your top plays. One of the things that all streaming services tend to struggle with is user retention, and Spotify is one of those rare apps that goes above and beyond to make you feel valued and appreciated. Which is probably one of the many reasons that Spotify users don’t often feel the need to find other subscription services, at least not when it comes to streaming music.
These personalized playlists are not unique to Spotify’s end of the year celebrations either. In fact, this is one of the most beloved things about Spotify: the fact that they create personalized playlists for you, several, in fact, on both a daily and weekly basis. Again, these playlists are based on your listening habits and which songs you have favorited or added to playlists of your own design. There are several daily mixes, for instance, that Spotify users can throw on for quick and easy automatic curation of their favorite songs and artists. With 5 to 7 daily mixes, usually separated by genre, enjoy several brand-new playlists for any occasion, every single day of the year.
Spotify has also become renowned for the algorithm behind their lauded Discover Weekly playlists, too. Each user’s Discover Weekly playlist is, again, created just for them. What makes this playlist so great, though, is the fact that it is jampacked with a ton of songs and artists that you have likely never heard before (or have never played on Spotify before at the very least).
Personally, this is probably my favorite feature on Spotify. I cannot even begin to tell you how many great artists and tracks I have found thanks to my Discover Weekly playlists. Many of the bands who have grown to become timeless favorites of mine I may have never come across had it not been for these playlists. It’s one of the things that I look forward to each week. Plus, it releases on Monday; so, it’s a fantastic way to stave off the Monday blues. Nothing like finding a bunch of new favorite songs and bands to kick off the work week right!
Another very useful playlist that Spotify creates special for each member is the Release Radar. This, too, is a weekly playlist. Although, instead of being geared towards helping you discover new music, Release Radar is – as its title very clearly implies – focused on helping you to stay abreast with new releases from the artists that you already love. If a musician that you have listened to, at least on a few occasions, puts out anything new, Release Radar will make sure that you hear it. You will never fall behind on new releases again with a Spotify account.
Every Song Ever Recorded (Almost)
Spotify is also such a respected streaming service due to the quantity of its music library. It is enormous. You can find just about anything on Spotify. Sure, there are a few, shall we say, “more difficult” artists who refuse to put their music on Spotify, but the overwhelming majority of musicians (well-known and underground alike) have their entire catalogs on Spotify. Even Jay-Z – who famously revoked his discography from Spotify when he put out a streaming service of his own, Tidal – has recently restored to Spotify the rights to every one of his releases. It was a glorious day for hip hop fans around the world. I suppose he is finally figuring out that Tidal will never be the force to be reckoned with that Spotify is.
In addition to a library of countless songs and albums, all of which are accessible without commercials for premium members, Spotify has recently embraced the world of Podcasts, too. And the selection of podcasts on Spotify is almost as immense and varied as the selection of music. Again, save for a few, basically any podcast that you love can now be streamed on Spotify as well, making this streaming service quite possibly the most versatile of all the music streaming apps and sites out there.
They even create a sort of radio show inspired playlist for users called The Daily Drive, which blends short podcast-style informative segments with a personalized blend of music. The idea is to have a completely unique, relaxing, and thought-provoking commute to work. The Daily Drive hasn’t quite caught on yet in popularity the way that Discover Weekly or Release Radar have, but it is yet another example of Spotify’s commitment to providing a fully user-specific audio experience.
Flawless and Reliable Music and Podcast Streaming Quality
In my 5 years as a premium member of Spotify, not once have I had a single issue with buffering speed or poor sound quality. I use Spotify primarily on my phone, as many Spotify users do, but as long as you have solid cell service or WIFI, Spotify will function flawlessly. Every time. This is not something, unfortunately, that every streaming service can say for themselves. But it is so important. As a Spotify member, you will be in great hands.
The one thing that people tend to disagree with the most about Spotify is whether its app design is the best that it could be. I tend to think that it is pretty good. It’s definitely a little different, which can make it somewhat confusing to adapt to at first. But once you get used to the lay of the land, Spotify is just as easy to use as any other app. I mean, it can’t be easy to figure out how to box an app that does so many different things.
The app is essentially split up into 3 main categories: Home, Search, and Your Library. On the Home page is where you will find all of the playlists made for you and content that Spotify suggests based on your listening – it essentially is not unlike Instagram’s Discover page. Your Library is where you will find all of the playlists that you have created (PS you can create as many as you like, with no cap on how many songs can appear on each). And the search section? Well, I think that’s pretty self-explanatory, don’t you?
Spotify does also have an in-browser means of listening to music, as well as a standalone program for mac and PC. I would recommend downloading the program overusing the in-browser version of Spotify (it’s clunky, not as intuitive or streamlined, etc.). The standalone program is fun, too, because it doubles as a sort of social network on which you can see a live feed of what your friends are listening to. Yet another great way to discover new sounds.
All in all, Spotify is the only music streaming app that matters, if you ask me. With almost every piece of music recorded in all of human history at your fingertips, what more could you ask for? Plus, premium rates are very reasonable. If you don’t have Spotify yet, what are you waiting for?