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William Hill is amongst the most comprehensive sports betting companies in the world. It is a global behemoth that offers players an opportunity to bet on a wide range of sports on a single website. Be it American football or football, baseball or cricket, cycling or darts, you can bet on any sport you want. There are more than 35 sports from which you can choose and not just that, there is eSports betting as well which allows you to bet on games such as CS:go, DOTA2, Halo and StarCraft.

We often see gambling start-ups initiate their business as a sports-betting company and later expand to other avenues. However, William Hill began its journey in horse racing and further expanded to other lucrative options. To date, William Hill is a leader in the horse racing world providing live streaming along with dedicated coverage of horse and greyhound racing using their radio stations. You won’t get an all-inclusive coverage of horse racing events on any betting platforms other than William Hill.

What is William Hill?

William Hill is the UK’s most prestigious bookmakers in High Streets around the country. Based in London, the name ‘William Hill’ is synonymous with best-in-class betting experience and is revered around the world. Thanks to the enormous exposure, they are able to offer a huge number of markets to their customers.


William Hill was discovered in 1934 at a time when gambling was considered illegal in Britain. Over the years, the brand kept changing hands, most notably being acquired by Sears Holding in 1971. After a decade and a half, Grand Metropolitan bought it in 1988 followed by Brent Walker in 1989. There have been a lot of controversies surrounding the brand and there were tensions between Grand Metropolitan and Brent Walker concerning the exaggerated profit depiction at the time of the acquisition.

Why should you stream on William Hill?

What makes websites such as Bet365 and Betfair great is that they offer live betting. William Hill offers that and much more. With no dearth of football matches, you can stream any fixture you want and not worry about troubled waging.

In-depth sports coverage

Similar to other sports betting giants, William Hill is drawing lots of bettors for football. They offer 200 markets on huge games and are able to do so because of their gargantuan network. Yes, there’s not an in-depth coverage of the Eastern European games. However, its coverage of the English Premier League and top leagues around Europe is quite unrivaled. If football isn’t something that interests you, then you can bet on sports such as tennis, basketball, and golf.

Live stream

Many streamers have the tendency to join a network with the intention of watching live streaming games. They aren’t into betting but don’t mind placing a few euros to get comprehensive coverage. William Hill offers live streaming for free and features sports matches such as cricket, basketball, tennis, and football. If you want to access the live stream, make sure you’re logged in.

Betting on eSports

With the rise of games such as Dota, CS: GO, quite recently Fortnite & PUBG, William Hill has been a hotbed for bettors. Thanks to its comprehensive coverage of eSports, you can have a smooth eSports betting experience. In addition, William Hills provides a wide range of virtual sports that you can bet on including Volleyball, Boxing, Futsal, Pool, Basketball, and Horse Racing. You can choose from a wide range of bets.

Deposit and Withdrawal

William Hill has one of the most extensive deposit options offered to their customers. From Visa Debit, Maestro, and Mastercard to Neteller, Diners Club, and Skrill. You can deposit and withdraw money from your account within the prescribed limits. Each payment method comes with a limit on withdrawal. Make sure, you check that before opting for a payment method. The only thing I didn’t like much was the processing time while withdrawing or when cash directing an amount in excess of £500.

Customer Support

If you’re a brand as huge as William Hill, you ought to be getting the basics right. William Hill’s 24/7 support team assists users through the live chat option. They also have a helpline that’s available in five languages. Moreover, you can even access the FAQ page to get answers to the most common questions which don’t necessarily require you to call or chat with an assistant. Design Neat and premium are two words I’d use to describe William Hill’s website. With its dark blue color combination following a dark theme, you get a nice relaxing casino-like ambiance. Its colors aren’t the only positives as organized content and an amazing navigation system truly feels premium. As opposed to the betting portals I’ve reviewed lately, William Hill fits well in the definition of a modern, responsive and intuitive website.


William Hill’s header is quite simple and attractive. Besides the signature logo on the left, you will find 10 other options. These include Betting, Vegas, Live Casino, Casino, Games, Scratch cards, Bingo, Poker, Macau and Promotions. On the right-hand side, you’ll find the Login and Registration panel.

Hero Section

There are sliders with graphics and supporting texts on either side. The banners are well designed and follow the dark/blue theme which looks amazing. The text is in a White/Yellow color combination with CTA buttons following the same pattern. The contrast in color options really makes the design speak to you.


It feels as if you’re on some premium entertainment streaming site. Upon scrolling down, you’ll find six small thumbnails with the ‘Join Now’ CTA. These thumbnails or small banners represent the different betting avenues such as Games, Vegas, Bingo, Macau, Casino, Live Casino. Upon clicking any of these options, you’d be asked to register before proceeding further.


The website’s footer doesn’t have any additional options or sections which you can access. It has logos of different associations and a banner that reads ‘When the Fun Stops, Stop –’. Basically, it depicts the brand’s commitment to Responsible Gambling.

Inner Pages

The only part on the website which felt a little off was this one. It feels like the developers forgot the color combination and didn’t want to rework. The menu on the inside pages becomes orange and the background becomes light blue as opposed to the standard dark theme. All of a sudden, you start to feel as if you’re browsing PC games on an e-Commerce website.


William Hill has an extensive betting market with sports ranging from the horse, and greyhound racing to tennis, boxing, football, cycling, baseball. You have a massive catalog to choose from.

Sports Betting

There are more than 60,000 football matches covered annually. What attracts bettors towards William Hill’s sports section are the reasonable odds. Their products keep on enhancing and you’d generally find a 5.4% betting margin on football bets.

Horse Racing and Greyhounds Betting

William Hill’s strength lies in its coverage of horse racing. Not only does it offer live streaming but it provides you in-depth details about runners and horses. Thus, you can be informed before placing a bet. You’ll find plenty of tabs on the webpage to access information. In addition, you can get daily updates on Greyhound races from the US, UK, Australia, and Ireland.

Desktop/Mobile experience

William Hill has something for everyone. With its wide range of games operating on Playtech, Microgaming, WMS, IGT, Evolution Gaming and NextGen, it offers the best-in-class eSports betting experience. My experience on this betting website has been amazing, especially with the free app. However, I seem to have noticed that it has dedicated apps for each game on iOS platforms wherein the users can download and stream every game.

On the flip side, you can’t play poker on mobile. You’d need to log in from the desktop. If you want to download the app, it is available for both Android and iOS and offers a seamless betting experience. Lastly, the streams are steady without any hiccups and you also get benefits when signing up.

Plans & Pricing

If you want to watch live streaming content on William Hill, you are required to bet. What’s nice is that you don’t have to pay any processing fees on deposit or withdrawal.

Suggestions I have for William Hill

You know there’s not much negative about a betting portal when I’m talking about the footer. For me, the developers should just work on matching the aesthetics on the inner pages and add a few options in the footer section. That’s it.


If you want a cutting-edge betting experience with live streaming, William Hill is the platform you must check. The markets are good and there is a lot of diversity. They’ve maintained their reputation over the years by running a tight, no risk betting.

Likes & Hates:
- Massive betting catalog
- Great homepage design
- 24/7 customer support
- Intuitive app for Android and iOS
- Exclusive horse racing coverage
Poor design on inner pages
Absence of footer options