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Investigation Discovery

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Crime shows are a suspense-filled guilty pleasure. Husband killing wives, wives stabbing husband, stalkers, kidnappers, murderous lovers, and serial killers – The lineup is quite grim. The element of suspense and shock value is something all of us can’t get enough of.

Most of us keep tuning in to enjoy these exhilarating storylines with twisting tale. Thankfully, I’m not the only one with the ID Syndrome, there are millions who tune in which makes Investigation Discovery amongst the most viewed TV channels in the world.

In a time when the graph of cable TV network is experiencing a steep decline, Investigation Discovery is riding against the waves. Investigation Discovery or ID consistently ranks among the best five cable networks for female viewers between the 24-54 age category. Though the majority of its viewers are grown-up women, men watch the ID channel too.

Investigation Discovery has gained such popularity in recent years that celebrities such as Nicki Minaj, Lady Gaga and Serena Williams have admitted their addiction towards this documentary-style reenactment of true crime.

Numbers Don’t Lie

As per Nielsen, Investigation Discovery ended Q4, 2015 as the “most-watched cable network with the advertisement” among women between 25-54 age group. The channel had nearly 900,000 viewers in prime time and the number has been growing 10% per year ever since. It is amongst the very few channels to have consistently landed in the Top 20 channels list having launched just 15 years ago.

Welcome to the online spectrum

With the rise of online streaming services, the maturing cable TV business is experiencing a steep fall. Users are switching to services such as Netflix, Amazon Prime, Hulu as opposed to maintaining their regular Cable TV or Satellite TV connection. This shift can be summarized in a user’s review on

“Investigation Discovery has been one of my top favorite channels for years. I love watching true crime and forensic-style shows. Now that we no longer have DirecTV or Dish Network, I no longer have access to all of my favorite shows on ID. We have Netflix, Hulu, and Amazon Prime, so I’m able to watch certain shows (thank God!), but I long for a time when I can once again binge every show the network offers.”

This review outlines what’s happening in the world of viewership. Traditional media stocks are pummeling and an increasing number of households are opting out of cable and satellite TV subscriptions. What’s good though? If you manage to hold onto it, you can stream Investigation Discovery via its own website. You no longer need your TV set to stream, in fact, you can stream Investigation Discovery any time at any place you want, thanks to


Investigation Discovery was launched under the name ‘Discovery Civilization Network: The World Geography and History Channel’ in 1996. It was among the four crucial digital networks launched by Discovery in 1996.

Fast-forward eight years and NY Times Television and Discovery Communications entered a joint-venture to run the channel together. Till 2002, this channel was available in 14 million households with partnerships focusing on creating content such as history shows, contemporary history, and current affairs.

In 2003, the channel was rebranded to Discovery Times which a shift in content – focusing on the culture of the United States. In 2006, NY Times sold its stake in Discovery Time back to Discovery Communications which gave the original creator complete freedom. Empowered by this, in January 2008, Discovery Times was finally relaunched as Investigation Discovery (ID) focusing purely on reenacting real-life crime stories.

By the year 2018, ID became the sixth most viewed channel in a cable network, second-highest-rated cable network among women and #1 in the true crime genre.


Investigation Discovery has a clean design. Everything is arranged quite well. Even if you visit the website for the first time, you won’t have a hard time browsing around it. All of it can be accredited to its wonderful design. Space blue background with white text really compliments each other with CTA buttons of pink color. There’s a proper flow throughout the website. You can see little details such as the drop-down arrow for the “Shows” category being colored pink in order to support the “Watch Now” CTA button. Such intricate elements are present throughout the website – starting with the homepage.

As you scroll down, you can see two small thumbnails categorized as Unlocked Episodes, ID Go Original Series, Rediscover Unlock Series to name a few. These are in a slider format, so upon clicking the arrow, you can watch a trailer of another show. Once again you can see a Pink vertical line accompanying the title, which keeps the flow even.

Even the user-interaction banner before the footer is very-well done. With the banner in the back, there’s a slightly transparent blue box with the headline “Have A Tip?” followed by white texts and a pink CTA. The color flows smoothly in each element which glues the entire website together.

Finally, just above the footer, you can see the partner channels followed by a newsletter subscription call-out. Both of which carry high-design value without obstructing the flow. Moving on to the footer, you can see associated platforms along with our sites and general communication guidelines.

As for the main element, i.e. streaming experience, the design is the same and content can be viewed once you link it with your TV Service Provider.

Content by far has the most extensive library in the crime genre with over 5000 episodes. So, once you start with ID, you get hooked. From the viewer’s favorite ‘Homicide Hunter’ to shows such as ‘Evil Lies Here’, ‘Disappeared’ and the critically acclaimed ‘On the Case with Paula Zahn’, Investigation Discovery is a one-way ticket to the twisted and fascinating world of true crime. Revel into the immersive storylines and witness a marvelous viewing experience on these documentary-style programs.

You can have any streaming network you want, but you can’t really have these documentary-styled shows on any of them. The production value and the extra-ordinary reenactment is what sets these apart. Did you know that every spend on a single episode is around $300,000 – x10 times more than average TV show production cost.

ID’s popularity is what’s helping it amidst adversity and providing it the much-needed boost. Passionate fans who love ID are not willing to switch to streaming services because of this channel which tells us something about their commitment. Shows such as ‘Body Cam’, ‘Caught on Camera: The Untold Stories’, ‘Shattered’, ‘American Monster’ and ‘People Magazine Investigates’ are some of the shows viewed in large numbers.

Titles that grab your attention

Can’t really call it a clickbait when the content inside is top-notch. When you streaming on investigation discovery, you’d surely be tempted to open the videos. Why? Because of titles such as “Who the Bleep Did I marry?”, “Wives with Knives”, “Your Worst Nightmare”, “Stranger in My Home” to name a few. Such titles make you curious and incite a response and once you click on the title, you’re certainly in for a ride. ‘Homicide Hunter featuring Lt. Joe Kenda’ attracts over 1.6 million viewers per episode. And that’s not even the whole story as ID premiers more than 650 hours of programming each year.

Desktop/Mobile experience

Investigation Discovery is not just a channel but rather a community. You can see case studies, stories, and reading material on the website. These immersive and compelling true crime stories wake up the detective in you. Whether you’re streaming Investigation Discovery from your PC/Mac or watching it on your television or mobile phone, you’ll be hooked.

Why most users stream through ID Go?

Streaming allows you to browse through the website featuring thousands of episodes. You can binge-watch full seasons and access the early premieres of nail-biting crime shows through a well-designed app.

Doesn’t matter if you’re on your way to work or getting back home, running on a treadmill or lying on your couch, you can enjoy Investigation Discovery without any interruption through the ID Go app. All the content that airs of television becomes available on the app the same day, thus there’s no chance of missing an episode.

The app allows you to pick up where you left and thus you don’t miss a beat. ID Go also allows you to create your own playlist which you can watch later at your convenience.

Plans & Pricing

Investigation Discovery is available for free on Cable TV and Satellite TV service channels. You can even browse the content through the website or ID Go app on Android and iOS.

Suggestions I have for Investigation Discovery

I just feel that Investigation Discovery should be offered as an independent show. For an affordable price, a lot of users will consider plugging it alongside Netflix, Amazon Prime, and other services. People wanting to switch from DirecTV and Dish Network end up switching and compromising on this channel. Thus, if the developers focus on this aspect, they can capture a large number of audiences.


Investigation Discovery has taught me to question everyone and everything. Chuckling – On a serious note, if you do have access to Cable TV or Satellite TV network, I’d urge you to enjoy Investigation Discovery through the website and ID Go App.

Likes & Hates:
Uncompromised content
Great production value
Immersive experience
Not available on major streaming networks