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NOW TV

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What are the qualities that all of the best premium streaming apps have in common? Well, the answer to this question might be partially subjective, sure, but I believe that there are a few features and functions that they all seem to share. Regardless of what premium streaming app we are taking a look at – be it Netflix, Hulu, Amazon Prime Video, Disney Plus, etc. – the best streaming apps on the market have to, in my opinion, tick the following boxes in order to be worth your time, money, and space on your mobile device.

First and foremost, arguably, the most important component of any streaming service or streaming app is content. The best streaming platform offers the best content. This may seem like a no brainer, sure, but what do we mean when we say, “the best content?” This could be interpreted in a number of ways. You could claim that having the best content means that a given streaming app offers the most critically acclaimed movies and shows, or the most Academy Award-winning or Emmy-nominated movies and shows.

This is certainly one plausible way to identify which streaming app has the best content. But just because critics and Oscars judges happen to like a movie doesn’t mean that you necessarily will. So, when I refer to “the best content,” what I mean is the best content, in your opinion. Will that require you to do a little bit of research before deciding on a premium streaming app? Well, yes … but I think that it will be well worth the time, especially considering the fact that you are going to be paying a fee monthly for whatever streaming service you choose; therefore, it is essential that you know whether the app in question has programming that you are likely to enjoy! Otherwise, what is the point?

Secondly, the best streaming apps are designed well. They should offer sleek, streamlined, and intuitive user experiences. Not only should the interface be simple and logical, but it should also look good as well. Nobody wants to spend unnecessary hours just trying to figure out how to access the content on their streaming app, even if it is the best content available. When you choose a streaming app, the design and usability definitely play a key role in the decision-making process.

Thirdly, the best premium streaming apps, will offer the best bang for your buck. In other words, nobody wants to break the bank for their streaming subscription. And, as I’m sure you are probably already well aware, there can be a huge variation in price when it comes to the many different streaming services out there. Some are generously affordable and only ask for $5 a month. Others, however, may offer an unprecedented number of movies and TV shows (including live broadcasts, even) but might run your $30 or $40 a month.

The price tag of a given streaming app is crucial to weigh against that app’s features, content, and design. One app and streaming site that is often cited as offering the highest-quality service for the least amount of money is, of course, Netflix, which has remained at the same price point for years now, while its library of available titles has done nothing but expand over time (and will continue to do so). However, the on-demand streaming of only prerecorded titles is not for everyone. Some of us require more; some of us require a streaming app that gives us access to the live program as well.

If that sounds like you, there are plenty of streaming apps to consider … plenty that offer both on-demand movies and TV shows, as well as live TV and even live sports matchups. The one that we will be looking at today, however, is an offshoot of the extremely popular British satellite TV network, Sky. Their premium streaming app Now TV might be just what you are looking for if you desire a solid blend of live and on-demand streaming (and enjoy catching the occasional game).

History

The Sky is all but a longstanding institution in the United Kingdom. However, they did not release their streaming app, Now TV, until July of 2012. At first, the streaming service only offered on-demand movie streaming, adding sports content in March of 2013. And in October of the same year, Now TV began offering TV entertainment channels as well. These film and entertainment channels – similarly to how Prime Video offers access to HBO and Showtime, for instance – are available for an additional monthly fee. Now TV has set itself up to be an ideal alternative for cord-cutters and a much more affordable option for people who do not already have a cable service provider.

Today, Now TV is available on just about every device and operating system known to man. You can enjoy the Now TV app on Windows, Mac OS, Android, iOS, Xbox One, Xbox 360, PlayStation 3, PlayStation 4, Roku, EE TV, Apple TV, Chrome Cast, LG Smart TVs, You View, BT TV, and on Now TV’s very own Now TV Box. The only big-name piece of hardware that Now TV cannot be used on is Amazon Fire TV.

Design

Now TV has one of the best app designs on the market today. In fact, the way that this app is designed is, arguably, much better than that of Netflix and Hulu. It is streamlined, very intuitive, easy to use, and clean-cut. And, aesthetically speaking, the app is refreshingly different. Instead of relying on a simple black and red or very darkly inspired visual theme, Now TV was not afraid to introduce some bursts of color to your streaming experience, giving the app a brighter, lighter feel than many of its competitors.

I also love the way that content is organized. Instead of offering tons of different on-screen tabs for you to choose from and try to figure out how to navigate, the Now TV app keeps it simple. There is one dropdown hamburger menu that allows for quick and easy access to all the different sections of the app. When you are not trying to navigate to a new section, that menu simply disappears, dedicating the entirety of the screen to your streaming and browsing of titles.

I am not alone, either, in loving the Now TV app. On the Google Play store, Android users have given the app an average user rating of 4.4 (out of 5) stars. This is remarkable because Android users are notoriously critical of apps, so a streaming app with such a high rating is almost unheard of – yet another testament to the app’s superior performance and design.

Content

This is another area in which the Now TV app really stands out. This app does not only offer on-demand content like Netflix. You can also opt to live TV. Along with plenty of blockbuster movies and fan-favorite TV shows, Now TV lets you pay a little extra per month to enjoy specific live Sky channels as well.

Or, if you are a sports fan, get pumped for the fact that you can also view events on a per diem basis. If there is a game coming up that you just cannot miss, just pay a one-time fee to access the live event. It’s as simple as that. The cost could quickly add up, but you’d be hard-pressed to find another premium streaming app that has so many different kinds of content to offer, all in one place.

Pricing and Plans

There are several plans for users to choose from:

-The Cinema Pass: £11.99 a month, provides access to over 1,000 movies -The Entertainment pass: £8.99 per month, and you get over 300 “binge-worthy box sets” -The Kids Pass: Thousands of kids’ shows for £3.99 a month -The Hayu Pass: US reality television shows: £3.99 a month -Sky Sports Pass: 11 sports channels for £33.99/month, £14.98/week, or £9.98 for a day.

Suggestions that I have for Now TV App

Speaking of all the different pricing and plans available on Now TV, my first suggestion would be for them to please figure out a way to make this more affordable for people with eclectic interests! I get having different payment tiers for sports and entertainment, that makes sense. But to cut up different plans for movies, TV, kids’ content, and reality shows is absurd to me. This app can quickly become the most expensive one on the market if you aren’t careful!

Likes & Hates:
Huge variety of different kinds of content
Great app design
Download movies, shows
Available on almost any device
Too many different plans
Can be very costly
Not available in US