Mixer is a streaming platform for gamers. Its direct competitor is Twitch. Over the past couple of years, Mixer has stepped up their game to rival the company. More streamers have been switching to the website recently. Mixer is definitely different from its rival but in a good way!
The original name of the streaming website was Beam. In 2017 they partnered with Microsoft and renamed the company to Mixer and did a major design overhaul on the logo.
One of the biggest shocks the company has pulled off to date is landing a deal with the very popular streamer, Ninja. He signed with Mixer on August 1st of 2019. Since then, he has streamed exclusively on Mixer and driven the traffic up significantly for the website.
Mixer is one of my favorite streaming platforms because of its design. A lot of video game streaming platforms look overly complex and leave the viewers wondering where to start. The simplicity of Mixer is beautiful. The flow of the web page is directional and easy to navigate.
Another positive thing about Mixer is its consistent design. Competitors’ designs for their desktop platform versus mobile differed substantially. Whereas, Mixer looks very similar on both versions.
The organization of the page falls somewhere in the middle. The initial categories are fine. Scrolling to see more categories isn’t bad and allows you to view a multitude of streamers. However, I like subcategories to filter through. This is mostly a personal preference though.
The content on Mixer is somewhat of a variation. The primary focus of the platform is definitely video games. There are a few streamers who do multiple things like cosplay, play video games and show artworks in progress.
The platform offers e-commerce called Embers to support favorite creators. There are also subscriptions. A great feature of streaming sites like Mixer is that you can interact with your favorite internet personalities in real-time.
Desktop & Mobile Accessibility
The desktop version of the website is very good. It is easy to navigate, as well as pleasant to look at. The color scheme is navy blue and easy on the eyes. The categories are viewed as you scroll down the page. Featured, Partner Spotlight, and Up and Coming are some of the categories you will find. If you would prefer to sort through favorite games the Games tab is the easiest place to find them. The brose feature offers a guide to the top streams in real-time.
The mobile browsing experience is identical to the desktop browser. The application is optimized for mobile use without losing the branding. The consistency of design between all versions is great! The set-up in the app questions viewers about their likes and makes recommendations based on them, which is another cool feature.
There are quite a few positives about Mixer. I will start with their website design. It is nice and easy to navigate the system. The categories are simple and broken down in the Games tab. The website makes browsing popular streams a breeze by placing all top streams in a central location – the Browse tab.
A major upside of using Mixer is that there are no ads while watching your favorite streamers. It is a breath of fresh air in comparison to sites that run an ad every 30 minutes or less. Hopefully, the website keeps this feature.
A fun thing about websites like Mixer is the ability for anyone to stream. It’s very easy to set up an account and get your very own stream going. There are plenty of genres and categories to stream in, so if streaming is your dream, Mixer might be a good place to get started. The community feels very welcoming from the interactions I have had.
One of my favorite features about Mixer is its highlighted category. The partnered streamers have their own little section to flip through. Instead of flipping through them playing their games, there is a professional headshot of them with their names. The profiles look very put together, as well.
Finally, the subs on Mixer are very affordable. One of the easiest ways to support content creators is by subscribing to them. For only $4.99 viewers can make a purchase and unlock things like emoticons and other special ways to interact in chat.
Although Mixer is an awesome up and coming site, it is not without flaws. The platform seems to still be in its growing stage. There are a few features still in beta mode and it looks like they are figuring a few things out. Most of the negative statements I have are due to growing pains.
On the landing page, the search bar is not easily recognizable, which is an issue for me. If you begin to scroll down the page, it will appear in the right-hand corner and hovers. Another way to find the search by is by clicking on the browse field or games category.
The variety of content is slightly underwhelming. Almost all categories are related to games. Unfortunately, even some of the more popular games are lacking in streamers. It is largely due to the growing popularity of the platform. If the company continues to pin down big-name streamers, more viewers are likely to convert. I am hoping the diversity of streams will go up soon. I would like to see more artists, cosplayers, and crafters online. I would also like to see more tabletop games on the site.
One tiny complaint I have is the lack of censoring. I am not positive if all streams are like this or not, but on a couple of occasions, I saw some curse words show up in the chat. This is not a big deal for me, as I am an adult. However, if the platform wants to market itself as a website for everyone, censoring to an extent is a must.
The biggest improvement the website needs is more traffic. If more people would access the website, it would likely outperform competitors. They are moving in the right direction, but it will take time to get there.
Signing with some more big-name streamers would be another great improvement. The company shouldn’t only rely on the few bigger names they have. Actively convincing other big-name streamers to use their site exclusively would be great. Again, since the company is growing this is a task that will take time. I am sure Mixer is already working on this and it is just a matter of time before we see the benefits.
Lastly, I would love to see more variety of content. Video games do make up the majority of streams, but that is only a small drop in the bucket. If artists, cosplayers, and DIYers were featured it would pull in a lot more traffic for the website.
Overall, Mixer is a good streaming platform. There are plenty of positives and only a few negative features. The history behind Mixer is interesting. The company managed to snag one of the top gaming streamers in the world and continues to impress viewers.
Some of the positive aspects of Mixer is its website design and consistency. The website is visually appealing and easy to navigate. The color scheme is easy on the eyes. Mixer manages to keep a clean and consistent brand across all versions including desktop, mobile browser, and mobile app.
Some of the negative features that Mixer has are the lack of categories besides video games and the placement of the search bar. The search bar hovering after scrolling is quite annoying, but not a deal-breaker. The diversity of the site is also forgivable. It will undoubtedly grow as the website does.